Stakeholder Engagement
- Understanding the stakeholder’s organization: What is the decisional process? Who is the final decision maker and how will she decide?
- Understanding the key stakeholders: What do they want, need, expect? How must I change their perception, behavior, routines?
- Tailoring your offer: How can you align your offer to the needs of your stakeholders? How will you make it resonate in their eyes?
- Delivering your offer: How should you open a meeting to create impact? Clarify and answer objections? And importantly, ask for commitment?